Today, there are billions (yes, billions) of people on social media platforms such as Facebook, Instagram, and Twitter. What this means for business owners is that there's a huge pool of people to market your business to online.
Being visible on social media is not just important for businesses that sell products online, it's important for all businesses, large and small. So, if you haven’t already invested some time into being visible, then there’s no time like the present!
Below I've listed my top five social media tips to get your business started online.
1. Work out what the goal is for your social media account/s
Is it to build your brand? Is it to convert potential customers? Or is it just to have a bit of fun?! Answering these types of questions from the get go can really affect what sort of content you end up publishing, so take the time to ask yourself.
2. Determine your audience
What is your target market, and who is your customer? Once you have determined your audience, you can work out what your ideal customer is interested in and what engages them. That way, when posting to your accounts, you can provide them with content that will be interesting, compelling and something they’ll want to interact with.
3. Content is KING
Always, always create amazing content. That means imagery and copy. Now, this doesn’t mean you have to be an incredible photographer and epic novelist; it means your posts have to be well thought-out. Take time to create content that your followers will love.
4. Say 'no' to unrelenting self-promotion
Now, of course, the ultimate goal is to sell a product or service, etc. But nobody wants to be sold to all of the time on social media. Try using the 80/20 rule – 80% inspire, engage or educate and 20% on self-promotion.
5. Create a schedule
You can’t be on Instagram or Facebook all day long posting pictures and writing witty captions. So set aside time each week to plan your posts in advance, then schedule them in to go live automatically. There are a heap of software programs that can help with this. Try something like HootSuite or Buffer that can be used on your computer and mobile.
Did you find this information useful? If so, let me know in the comments below.